7 Oct

We are living in times where we have become more aware of how we leave behind in our planet.  Campaigns to protect the planet seem to have carved into the hearts of people to some extent.  The effects of the environmental impact are so visible now and the sense of irreversibility is vexing.

Resources are being depleted at a rather unsustainable way.  It seems like we will be running out of the resources we once took for granted very soon.  So, we have come up with some creative ways to save these resources. This is how we came up with the “reduce, reuse, recycle” idea, which, not surprisingly, fits very well with the concept of holding a business.  This is only one of the reasons we believe that an environmentally-friendly business is a profitable business.

Let’s look at some cases

It is clear by now that governments have failed to do what companies have actually succeeded at.  This is, to reduce environmental impact in their production rules.  So, these companies have stepped up at the lack of leadership of governments and policy makers.  All  we need to do now is to look at some examples of large corporations that saw profit in becoming earth-friendly.

In 2010, WalMart announced that they will be reducing their carbon footprint by 20 million tons by 2015.   Unilever plans to double their profit by 2023 while reducing their environmental impact by half. One of the first companies to aggressively tackle environmental impact of their products was DuPont.  In the year 2000, the corporation committed itself to reducing greenhouse gases by 65% for the following ten years.  By 2007, DuPont reported a 2.2 billion per year of savings.

Tesco announced in 2013 that it will reduce carbon emissions in all stores and distribution centers in half by 2020 and will become a carbon-free corporation by 2050.  Between 2001 and 2012, Toyota reduced emissions per vehicle by 47%

There are many other examples of corporations that decide to go earth-friendly.  They have seen great profits in doing so as production was minimized to become more effective.

What can you do if you have a small business

To become an earth-friendly business, you can start with small things.  Here are three ideas:

  • Check if there is any activity where you can reduce the use of resources.  For example, reducing the use of water by 25%.
  • Use recycled materials.
  • Use more natural products. (e.g. solar panels, rainwater tanks.)

Reduce, reuse, recycle

It does not take a genius to understand that applying those three ideas, you will also be avoiding unnecessary expenses.  This is good for your business.  So, for example, reduce the paper usage by telling everyone to use both sides of a sheet of paper.  Instead of buying notepads, you can instruct your associates to reuse the back of printed pages.  Recycle shredded paper.  You can take the whole bundle to a company in charge of that or have employees take it and use it as compost.

You will be a friendly company

Since being earth-friendly is well-received by clients, you will most likely enjoy their preference.  This opens the door for more clients that believe that your commitment to the planet is an indication of your service.

Hire the services of a business coach to help you decide what are the best ways to protect the environment as you still produce.