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Overview
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FST Technologies are the leading print fulfilment house
for the UK financial services industry, delivering
"real-time" print work for the UK's leading banks and
insurance providers.
In a time-sensitive market, FST fulfil their customers
need for visibility of their marketing campaigns. They
are leaders in the delivery of multi-channel marketing
campaigns with revolutionary "real-time" results. The
desired solution should ultimately encapsulate and
productise the key services that can be offered to their
customers.
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Solution
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Through detailed business analysis, Network Build
delivered a complete re-branding of the company
culminating in the development of the "Infinity" product
suite. The main focus of Infinity is the development of
software that renders "total visibility" of the business
process. Internally, a company Intranet provides
production automation, at-a-glance job scheduling and a
visible audit trail throughout the job lifecycle. Online
Marketing tools allow graphical email marketing
campaigns to be distributed to key user groups based
upon arbitrary categorisation and bulk mailing lists -
with real time feedback to customers as each campaign is
rolled out.
The Client Facing Extranet delivers added value services
and real-time job status / production visibility to
customers through a secure client area, whilst an online
marketing suite delivers real time statistical and
graphical reporting of multi-channel marketing
campaigns.
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Results
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The outcome of the above for FST Technologies is a
ground-breaking online marketing suite that has provided
a direct channel to new markets. Competitive advantage
has been gained through the deployment of real time
visibility for customers, whilst internally; the
streamlining of business processes has resulted in a
significant reduction in cost. Underlining this, FST
have realised increased strategic focus through the
development of the brand and the re-alignment of core
products and services within the company.
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Visit the website: FST Technologies
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Complete re-branding culminated in the development of
the "Infinity" product suite.
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Company Intranet provides production automation,
scheduling and a visible audit trail.
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An online marketing suite delivers real time statistical
and graphical reporting.
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