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Overview
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IRC (Innovation Relay Centre) Scotland are Scotland's
premier technology promotion service, specialising in
the delivery of technology exploitation and funding
advice to Scottish companies. Already a key player in a
Europe wide network, IRC Scotland wanted to re-examine
the methods by which they deliver services to their
client base with a view to making the most of new online
technologies.
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Solution
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Starting with a detailed examination of IRC Scotland's
key services, Network Build sought to empower the
organisation to re-engineer their business processes and
deliver them in an online environment.
At the core of Network Build's solution is an email
alerting service, founded on IRC Scotland's principals
of Technology Matching, this system delivers
personalised alerts based upon customer profiles. To
compliment this, an advanced e-business reporting suite
allows generation of real-time management reports across
the entire customer base, whilst advanced email tracking
systems allow the client to optimise content for the
target audience. The system also delivers automatic
graphical email generation based upon customer defined
content feeds.
The solution was delivered hand in hand with a fully
content managed website based upon Network Build's "Site
Manager" content management system - allowing all text
and images to be updated visually with no requirement
for programming skill or additional software.
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Results
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Since the launch of this new online business solution,
IRC Scotland has experienced a dramatic increase in
effective communication with their clients. The increase
in support and facilities available to clients via the
customer-centred website has lead to a reduction in
administrative workload on key staff, whilst at the same
time, email tracking has increased the success of IRC's
technology marketing. In short, the online solutions
developed by Network Build have resulted in a dramatic
increase in performance that would not have been
possible using traditional methods of delivery.
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Visit the website: IRC Scotland
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Delivering services making the most of new online
technologies
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Advanced e-business reporting suite allows real-time
management reports
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Graphical email generation based upon customer defined
content feeds.
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