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Overview
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Campbells Prime Meat Ltd is Scotland's premier catering
butcher. A family run business, for over 50 years,
Campbells has supplied meat to many of Scotland's
finest hotels and restaurants and is preferred supplier
to many of the UK's top chefs. The challenge for
Campbells was to open up a new channel into the consumer
marketplace in a way that remains consistent with their
ethos of quality and excellence, which permeates
throughout the entire business.
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Solution
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In order to provide the most effective showcase for
Campbells produce, an advanced catalogue \ shopping
system was deployed, allowing an unlimited number of
products to be added, removed and updated in real time.
This was partnered with a suite of reporting tools that
generate powerful financial reports from the system
based on all aspects of the online transaction. To
compliment the commerce system, a user-friendly
administration provides dynamic marketing tools tightly
integrated with the reporting tools allowing
personalised marketing to be carried out through fully
graphical email newsletters, which can be targeted to
customer groups based on their purchase history.
The above solutions were delivered alongside a fully
content managed website based upon Network Build's "Site
Manager" content management system.
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Results
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The Campbells Prime Meat website has certainly proved
it's worth since it launched over two years ago. The
sophisticated use of innovative Internet technologies
has opened up a new channel to market, driving increased
customer sales and broadening consumer awareness of the
Campbells brand. The quality of the online offering has
also served to reinforce their position of excellence
within the non-consumer marketplace, enhancing Campbells
reputation as a market leader.
Finally, with a full compliment of tools to manage their
business online, Campbells are uniquely equipped to take
maximum advantage of the commercial opportunities
provided by these new sales and marketing capabilites.
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Visit the website: Campbells Butchers
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Opening up a new channel into the consumer market-place.
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An advanced catalogue \ shopping system showcases
Campbells products
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Dynamic marketing tools allow personalised marketing,
targeted to customer groups.
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