8 Dec

The concept and practice of recycling have always seemed to be around us.  We see recycling advertising and symbols all over the place.  Over the years, it seems to have become more and more popular and somewhat has managed to at least create certain awareness in an important sector of the population.  Everywhere you go, there seem to be classification bins for waste that can be recycled.  The option of recycling appears to finally solve the problem of building up waste and instead, use resources over an over again after their usefulness as a fabricated item has expired.

But it was not like this all the time.  Now, recycling is a very ancient practice but it probably is not as popular as it is today.  This is thanks to a modern campaign started by Waste Management, which involves informing the population about the great benefits of recycling.  Waste Management, which is a NorthAmerican company, started in 1971 in Houston, Texas, as a service to have a correct management of waste and resources.

With 128 facilities, more than 8 tons of recycling material are handled by Waste Management.   Now, when it comes to marketing itself to make recycling look cool, there are several things that could be said about the company but one is essential to it:  they invested efforts and resources into recycling material using the best technology they could.  They make recycling a part of a 21-st century effort, not to prevent a dumping of cataclysmic proportions, necessarily, but to help us live a better life.

Waste Management made deals with electronics companies such as LG, for example, to cooperatively work on the proper electronics recycling.  In this way, they motivated customers into properly disposing of their TVs, VCRs, computers, and all the like.

There is a subsidiary called WM Recycle America which implemented the R2 (Responsible Recycling) program for electronics recycling.  Such other programs allowed the company to acquire prestige and cause an impact on the minds of North Americans.

Their slogan, “From everyday collection, to environmental protection, think green. Think Waste Management” is the front letter of the company.   In 2010, Waste Management was featured in an episode of the CBS television show “Undercover Boss”.   This was definitively a great window to portray what the company does and why it is cool to do so.  Protecting the environment by recycling is something that everyone should be doing, after all.

The company has also been featured in some motion pictures.  Very prominently, the company truck shows up in the film Transformers: Dark of the Moon.  In fact, one character transforms into a waste management truck from the company.   Other films include Mall Cop, and Transformers, Age of Extinction.

This has helped people visually Waste Management as a company that is truly investing in the well-being of the environment, and therefore, of public health.  Recycling is an important part of this and Waste Management has managed to make us believe so.  It is interesting how we now recycle consciously and we even feel those bins look pretty cool.

Marketing campaigns are important to the solidification of a brand.  To get the best services, Curve Communications is definitively the best option.

21 Oct

Do you know that statistic shows that an average person generates 4.3 pounds of waste per day? That sounds disturbing isn’t it? With that, it certainly calls for us to do something about it. With the amount of garbage that we all are producing every day, landfills are now bursting with garbage, which can probably create a long term environmental hazard.


In order for us to save the earth and keep landfills clean, we should start thinking about recycling. We should at least reduce the garbage we dump in landfills up to 50 percent. For instance, some of our household items such as old, damage upholsteries, carpets and rugs. They all can be recycled and not end up being thrown away as garbage.

Recycling is a Must

For some reason, not all people believe that recycling or reusing is necessary. Probably because throwing away things is much easier than recycling them into something useful. Or maybe because they just don’t have much idea about how to recycle things. You can find tons of recycling ideas online that you can check out to give you the best ideas how to recycle some waste items that you have at home.

For instance, you can even find ways to recover damaged and old rugs. Other than doing some area rug cleaning, you can also do some repairs and recovery. You can always find some professionals to assist you. Remember, recycling old, damaged rugs is your best share in cleaning landfills and saving the environment as a whole.

Keeping the Landfills Clean

That may sound odd, how can you even keep the landfill clean? It’s about not dumping big, non-biodegradable wastes such as textile, upholstery and even rugs. Things like them can fill up dump sites, creating those mountains of wastes. Since most landfills are starting to get filled, and it’s running out of space, maybe it’s time for us to do something. All we need to do is to minimize our wastes. And the best way to do that is to recycle huge and non-biodegradable items.

old rugs

Getting Involved

Since we all are living in this world, we need to get ourselves involved. In almost everywhere, the government and other institutions are conducting seminars and talks about recycling. It’s their way of keeping us informed. And if all have the best ideas about recycling, we can do our share of cleaning our environment clean.

In almost every part of the world, wastes and garbage is the main culprit of the many calamities that occur. Flood and even global warming are some of the results of improper handling of waste. The sad part is, not all of us are even aware of this truth. But for you and for everyone who knows the real effect of garbage, it’s time to make a difference. And you can start at home. It’s time to learn how to recycle junks at home.

Keep this in mind. What you have actually thrown away today, might come back to you a few years after, even worse!